AI and machine learning are transforming how we experience sports by generating real-time, personalized highlight reels, allowing viewers to engage with the best moments instantly. What once required significant time and resources is now done automatically, making highlights faster, smarter, and more accessible than ever. But this is just the beginning. This panel will explore how AI is set to revolutionize not just highlight curation, but the entire landscape of sports broadcasting—from real-time updates to fully personalized viewing experiences—reshaping how we watch sports on television and beyond.